I’ve been going through some chapters of this book by 360i’s CEO Jared Belsky. Great read if you are in advertising and wanting to improve client service skills. Specifically soft skills which I’ve never been able to master. I’m certainly taking some of the lessons to heart. To get more info, visit the website The Great Client Partner including a preface download, and links to purchase on Amazon.

Mike Dobbs

Mike is responsible for overseeing strategic Search Engine Optimization (SEO) initiatives for 360i's clients. Since joining 360i in 2000, Mike has successfully managed large-scale search marketing campaigns for leading Fortune 500 marketers, implementing strategies that leverage the changing natural search landscape and its emerging opportunities to propel 360i clients to the top of the SERPs.

A nationally recognized search marketing expert, Mike has been quoted as a search engine expert in leading publications and regularly contributes to 360i’s blog, Digital Connections. Mike holds a BS in Business Administration from The College of Charleston. For more on Mike, follow him on Twitter at @mikedobbs.